High conversion rate Amazon Product Photography china and production method

18 Feb High conversion rate Amazon Product Photography china and production method

Pictures are the focus of online retail and have a direct impact on conversion rates. Each product on Amazon requires one or more product images. The main picture of an item is called the “main picture”. The main image represents a product in search results and browse pages, and is the first image buyers see on the product detail page. The picture is very important for the buyer. The main picture of the product is presented in front of the buyer. In an ocean of product maps, the sellers must grasp the customers’ heart quickly, accurately, and ruthlessly. With your finger, click to view the product overview. So its quality is crucial. Choose clear, understandable, informative, and attractive pictures.

What are the requirements for Amazon product images?

1. The product must account for more than 85% of the picture. The picture must show only the product being sold, with minimal support or no use at all, and cannot contain text, logos or watermarks.

2. The main picture must be a pure white background, it must be a photo (not a drawing), and it cannot contain extra accessories, text or illustrations that are not part of the product. The background of the auxiliary image can be other colors, but we recommend using white as much as possible.

On the product image format:

3. The longest side of the image is at least 1000px, and the shortest side is at least 500px for scaling.

4. The longest side of the picture should not exceed 10,000 pixels.

5. JPEG format is preferred, but you can also use TIFF and GIF formats.

2. After analyzing Best Seller products in all categories of Amazon, and summarized the following experiences to share with you:

01
Main picture production
1 main image

When the product homogeneity is not strong, render with light and shadow effects

In the case of high product homogeneity, shooting the product together with your independent packaging as the main picture will have a very good effect;

If you are selling a set, it is recommended to pay special attention to the number of sets of products and the placement of parts to avoid clutter. You need to highlight key parts

02
Drawing making
3 high conversion performance graphs

Material: rendered by light and shadow (especially dark products)

Quality: 3D section view display parts

Function: right angle line + text description

High homogeneity products need to show details selling points

03
1 dimensional drawing
Misleading size is likely to cause bad reviews

Clear display size

Or show reference

Don’t use dark, thick lines to size

04
1 usage map
Highlight the product: achieve outstanding results by the size or focus of the picture occupied by the product

Being close to people: It ’s best to use pictures with people

Face-Showing Techniques: Adults should not show their faces, children or pets need to show their faces (especially clothing and jewelry categories)

05
1 social image
Show recognition of products (likes, reviews, etc.) on social platforms

Instagram is best to take

Basically, there are a few US sellers on Amazon. No one has realized the importance of this method.

06
1 package drawing
Box upright

Main products side upright

Accessories need to be displayed

Quality certification

Warranty

Show product use effect Show product use in life

3. Need to prepare some equipment

1. Camera: a camera suitable for still life photography, preferably with a macro function

2. Tripod: Avoid camera shake and ensure picture clarity

3. White Light Box-The really easy way to create a seamless white background and easily illuminate with external lighting.

4. LED light board-economical extra light source, usually can change the brightness and temperature of the light, much lower than the cost of using a table lamp

5. Background: As Amazon stipulates that the main image must have a white background, and the auxiliary image does not need to be white, but it must be a monochrome image. Therefore, it is recommended that you try to use a white background as much as possible to reduce the workload of subsequent image editing.

6. Mirrors-These are ideal for indoor lighting and reflecting light, and also useful when using natural light outdoors.

Light is the most important factor in any photo. Without light, you are not exposed. After that, there are many other things you can keep in your mind when you shoot your product:

Demonstrate from several angles to show the product in the most dynamic way.

Be wary of unnecessary shadows and dark lines.

The more space around the product, the more space you need to edit.

Line is very important in photography. You need to position and frame your photos so that any vertical or horizontal lines created by the product are not at odd angles, causing disruptions.

Place the product in the center of the frame for a compact square crop-remember that Amazon images are square, and your main image should fill 85% of the square. This may help start the image as a square instead of cropping later.

 

 

Fourth, you must know the product

1. Be clear about the name and description of the product you are shooting, and give a brief overview of the product’s features, as reflected in the picture.

2. Type of photo you need Do you need a studio photo on a white background? Life image? Need a model?

3.The size of the product

4. Technical requirements Full HD image, RGB color mode, JPG and / or TIF file

5.Positioning, angle, close-up

V. Product shooting precautions

 

1. When the product is small, you can use a cardboard box as a photography platform, and then spread white cardboard on the cardboard box, and then slowly pose according to the characteristics of your own product.

 

2. When the product is clothing, if there is a model, first arrange the folds of the clothing, and then let the model wear and adjust it before shooting (at this time, you can paste white cardboard on the white wall as the shooting background)

If you don’t have a model, you still have to organize it first, and then shoot it on the photography platform.

 

3. If the product is a pure white wedding dress, and shadows cannot be avoided by lighting, it is recommended to shoot with a pure blue background first, and then perform background replacement with software.

4. Multi-angle attempts (except for clothing products): shooting from multiple angles can compare the best side of the product

5. Macro shooting (suitable for some small and exquisite products): If you have a macro lens of about 100mm or 60mm, you can use spot metering and large aperture to shoot.

6. Don’t over-edit. Don’t handle fashionable colors and effects as on Meitu Xiuxiu. Don’t go to extremes in editing. Product images need to look real, and make as few changes as possible to ensure that the images accurately represent the product itself. The reason why buyer feedback for some products is getting worse is that the products look nothing like photos, which will hinder future sales

7. Multi-angle photography Although there are many discounts for online shopping, it is still not as reliable as the products you see and touch. For the baby to be sold, the photo needs to fully reflect the seller’s confidence in the product, so that the buyer can rest assured to buy.

8. Picture optimization for mobile and zoom functions After setting the picture size, we still need to do some work to optimize pictures for mobile and zoom functions.

9. Lifestyle images These images show the product in use, usually with a model or hand model adding human touch. Depending on your product, the types of lifestyle images you may need can vary greatly.

10. Infographics-These images require some design work and often use text and design elements to display additional information about the product. For example, you can communicate a feature, guarantee, add a logo, or display the dimensions of a product with measurements and arrows. The possibilities are endless!

E.g:

Appliances The main picture production requirements: product + light rendering

Computers & Accessories Computers & Accessories Main drawing requirements: Product + Packaging (Avoid black products)

Musical Instruments main picture production requirements: product + light and shadow rendering (most dark products

Clothing, Shoes & Jewelry Clothing, shoes, hats, jewelry Main picture production requirements: product + person (faceless)

According to Amazon, your naming convention should be: product identifier (ASIN, ISBN, EAN, JAN, or UPC), followed by an optional 4-character variant code and file extension. For example: B000123456.PT01.jpg.

The suggestion is that there is no need to follow this. There is also no concrete evidence that packaging keywords into your product image titles helps search engine optimization. The best advice is to name your product something that means a lot to you. You can also include ASIN if you like, but when you manage your pictures and uploads, adding a small description is really important to you helpful.

 

Not sure if your product images are the best? Sellers can constantly test and adjust the images to see how they affect conversion rates. When testing the effect of the picture, remember not to change other factors, such as changing the new lisitng title or product description.