18 Feb Amazon Product Photography china, optimization skills, do you really master it?
No, it ’s the peak season again. As a small seller, we need to protect our list. Recently, the little assistant found that the next three super technologies have come out again. If your product is explosive, let you wake up, nothing to watch. Look at the buybox of your product and collect evidence to report violations in a timely manner.
Closer to home ……… Selling products on the Amazon platform is to persuade people to buy things from strangers that they may never see or have heard of. Hearing is false, seeing is believing, this is one factor that depends on Amazon’s success or failure: product pictures. So, how to ensure the correct use of product images and continuously optimize Amazon listing? Previously, the list optimizations shared by the little assistants focused on product descriptions, etc., and I just explained the pictures in general. Today, I did the opposite, sharing from the simplest and most difficult to grasp. Share how to optimize product images.
All you need is a curtain, a tripod, a few light fixtures and some white foil, and anyone can build a temporary photography room. Then, uploading a picture of a product that complies with Amazon regulations is not difficult. But what can be done to optimize Amazon listings and show good product pictures? Amazon sellers need to consider these 6 points before uploading product images.
In order to avoid dazzling reflective spots on the picture, it is best to use a soft cover when taking pictures. If not, you can use a white transparent plastic box or white tape to cover the reflective spots. To show the effect, put the product in a tent and place a soft cover between the camera and the product. Or, eliminate light spots with photo editing.
Shadows can enhance the effect of pictures and highlight the advantages of the product, but too much will divert people’s attention from the product itself. Your goal is to make the product appear naturally, so be careful with shadows and highlights. Note that the shadows in the left image are a bit disturbing; if you look at the right image, the product will look more natural after eliminating the extra shadows. Edit all product images with softer shadows and highlights to see if you can optimize Amazon listings.
The Amazon main image only accepts white background, and the background color of the drawings is optional. An easy way to optimize Amazon listings is to choose the right picture background. According to the product type and the number of pictures edited, if the product is dark or colored, it is best to choose a simple white background; if the product is white, then choose a dark background to more easily highlight the product.
The placement of symmetrical products in photos is generally simple. Swing apart, alternately spaced, with more white space at the top than at the bottom. Asymmetric products will show different effects if they are placed in different directions. Although it is not very important, when reading the product description, it is better for the buyer to face the product, which will help optimize Amazon listing.
5. Product size
Just looking at pictures can easily mislead consumers into buying products of the right size. This situation is more likely to be experienced by sellers of small toy house furniture or mini cars. Not all shoppers will read the product description carefully and check the size or weight. Therefore, if possible, using measurement tools to indicate product dimensions can effectively improve Amazon’s listing effect.
6. Detailed and clear
The main Amazon map must clearly show the product appearance, product quantity, color, parts and accessories. The picture on the right is more specific and clearly shows the product size and specific quantity. The drawings need not be so detailed. Each time a product is displayed, it can be accompanied by a stand, model, and even text.